Gunawan Candra 8/7/26 Gunawan Candra 8/7/26

Growth Doesn't Always Strengthen a Brand

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Gunawan Candra 8/7/26 Gunawan Candra 8/7/26

Your Biggest Competitor Isn't Another Brand. It's Customer Indifference.

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Gunawan Candra 7/30/26 Gunawan Candra 7/30/26

Tempat Paling Berbahaya bagi Sebuah Brand Adalah Posisi di Tengah

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Gunawan Candra 7/30/26 Gunawan Candra 7/30/26

Konsumen Tidak Membeli Produk Anda. Mereka Membeli Manfaat

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Gunawan Candra 7/30/26 Gunawan Candra 7/30/26

The Most Dangerous Place for a Brand Is the Middle

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Gunawan Candra 7/30/26 Gunawan Candra 7/30/26

Customers Don't Buy What You Sell. They Buy What It Does for Them.

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Gunawan Candra 7/24/26 Gunawan Candra 7/24/26

Why Some Brands Become the Obvious Choice

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Gunawan Candra 7/24/26 Gunawan Candra 7/24/26

Why Consumers Rarely Buy the Best Product

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Gunawan Candra 7/21/26 Gunawan Candra 7/21/26

Why Companies Compete on Price When They Don't Have To

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Gunawan Candra 7/15/26 Gunawan Candra 7/15/26

Why Great Products Still Fail

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Gunawan Candra 7/6/26 Gunawan Candra 7/6/26

Now in Progress: Shaping the Future of YUPI

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Gunawan Candra 6/30/26 Gunawan Candra 6/30/26

The Cost of Looking Cheap: How Brand Perception Shapes Pricing Power

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Gunawan Candra 6/23/26 Gunawan Candra 6/23/26

Bagaimana Desain Kemasan Mempengaruhi Keputusan Pembelian

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Gunawan Candra 6/23/26 Gunawan Candra 6/23/26

How Packaging Influences Purchase Decisions

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Gunawan Candra 6/23/26 Gunawan Candra 6/23/26

Rebranding vs Brand Refresh: Knowing the Difference Can Save Your Brand Millions

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Gunawan Candra 6/18/26 Gunawan Candra 6/18/26

Brand Architecture Explained: Why Some Companies Build Strong Brands While Others Create Confusion

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Gunawan Candra 6/10/26 Gunawan Candra 6/10/26

Why Most Branding Positioning Fail

The objective is to create clarity.

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Gunawan Candra 6/9/26 Gunawan Candra 6/9/26

Brand Strategy: What Makes a Strong Brand Positioning?

Does your brand have a clear positioning?

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