Role of Creative Agency

Posted : 31 August 20174

As part of an overall marketing strategy‭, ‬some companies turn to an Creative Agencies to develop an advertising campaign‭. ‬Creative Agencies combine their creative and research expertise with the input of the client to develop a campaign that appeals to customers‭. ‬When used properly‭, ‬an ad agency can save you the time of creating your own campaign‭, ‬can provide market and industry expertise‭, ‬and can help you increase revenue or improve brand recognition‭.‬

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History

Creative Agencies started in the late 1800s and were limited in scope‭. ‬They did not create ads but simply served as a broker of‭ ‬advertising space in newspapers and magazines‭. ‬Over time‭, ‬agencies added creative services to increase revenue‭.‬

 

Function

The main role of an Creative Agencies is to work with you to develop an advertising campaign‭. ‬Creative Agencies are staffed with‭ ‬copywriters‭, ‬art directors and media planners who will create your ads and place them in the appropriate media‭. ‬The agency will‭ ‬work within the constraints of your advertising budget‭.‬

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Expert Insight

Each Creative Agencies specialist is an expert in his area‭, ‬so in many cases he can perform his particular function better than‭ ‬you might be able to‭. ‬The copywriter is an expert at using words to persuade a customer to take action‭. ‬The art director knows what appeals to customers on a visual basis and will incorporate her artistic skills into the ad's design‭. ‬The media planner knows which type of media‭ -- ‬such as radio‭, ‬television‭, ‬newspapers‭, ‬online or a combination‭ -- ‬is right for the message you are trying to convey and will negotiate to obtain the best possible rates‭.‬

 

Considerations

When dealing with an Creative Agencies‭, ‬you'll likely be working with an account executive who serves as a liaison between you and the agency's other personnel‭. ‬When choosing an ad agency‭, ‬it is important that you get to know the account executive you'll be working with so that you can develop a strong working relationship and communicate effectively‭. ‬This will ensure that the agency's creative people will have a clear understanding of what you're trying to accomplish with your ad campaign‭.‬

 

Warning

While Creative Agencies can help you reach your business goals‭, ‬they do present potential drawbacks‭. ‬Because of the high cost of‭ ‬hiring an agency‭, ‬it may not be feasible for smaller businesses with limited resources‭. ‬If an agency hasn't worked with your type of business before‭, ‬it may not truly understand the nature of your business‭, ‬which could lead to an ineffective campaign‭.‬