Cato Brand Partners Collaborates With Nojorono to Create a Stonger BrandPosted : 31 October 20144
Pt. Nojorono Tobacco is the fifth largest cigarette manufacturer in Indonesia. Today, the Cigarette market is becoming more and more saturated with many new competitors, who all have the same approach to communication.
Despite strict government regulations, Nojorono wants to reposition and re-establish its image as a major player in the marketplace and therefore gain more brand awareness. After years of communicating in the same manner as each of its competitors, Nojorono now seeks a new and innovative communication strategy.