How Has Property Branding Changed?

Posted : 14 November 2017

I would say 5 years ago when the Indonesia was gripped by the property boom and prices were through the roof, the relevance that brand played on selling or developing a property had little significance. The value of property was solely dete …

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Four Steps to Brand Survival in Tough Economic Times

Posted : 30 October 2017

Consumers will be under pressure and business will be responding to decreased spending by cutting costs. Marketing is often first to have its budget cut. And many businesses will respond to the financial pressure by slashing prices to drive up volume …

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Branding strategy in a tough economy

Posted : 30 October 2017

Feeling the crunch? As the sharp decline in economic growth hits most of the developed world and government bailouts attempt to ease tension, the smart and the entrepreneurial are sitting quietly, about to make their next move. The slowing global …

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Why your brand should follow design trends…or not

Posted : 17 October 2017

If there’s one thing we’ve learned from history, it’s that trends come and go. We don’t have to look much further than hairstyles and fashion to know this to be true. From rats tails to skinny jeans, trends have come, and most …

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Retail Branding In The New Digital Age

Posted : 11 October 2017

The traditional retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of e-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry …

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I’m a small business - why do I need a brand?

Posted : 05 October 2017

If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you. "Big names spend money on branding, small companies just get on with the job" is a typical response when small businesses are asked a …

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Difference Between Destination Branding and Destination Marketing

Posted : 05 October 2017

Is there a difference between destination branding and destination marketing?  Perhaps our favourite explanation regarding the difference between destination branding and destination marketing comes from Tom Buncle, long-time marketing c …

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Building Brand Connections In A Digital World

Posted : 26 September 2017

When brands think of digital or social as “media” or when they approach consumers as they do with other types of media. This is the wrong point of departure. Digital is an integral component of how we experience life, not a ‘media& …

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8 Ways to Get More Engagement on Instagram

Posted : 26 September 2017

Instagram has caught the eye of marketers everywhere. It's relatively new, at least compared to old standbys like LinkedIn and Facebook, and is growing at an incredible rate. It boasts a monthly active user base of more than 600 million, and on t …

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7 Signs Your Brand is Loosing Focus

Posted : 13 September 2017

Everyone’s torn this way and that. It’s easy to lose concentration or to find yourselves prioritizing the wrong things. If your brand feels like it’s drifting, here’s 7 sure signs that you’re not focusing on the right th …

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