Difference Between Brand & Reputation

Posted : 13 September 2017

Brand and reputation are tightly linked but not synonyms. I raise this because I seem to be having more and more conversations where brand projects are being renamed as reputation  projects to make them more “palatable” internally. T …

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Benefit of Strong Brand to Your Business

Posted : 06 September 2017

Every company dreams of having a powerhouse brand that dominates their market space. However, it takes time to build your brand, not just in your market space but among your target audience. Your customers are ultimately what will enhance your brand& …

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Role of Creative Agency

Posted : 31 August 2017

As part of an overall marketing strategy‭, ‬some companies turn to an Creative Agencies to develop an advertising campaign‭. ‬Creative Agencies combine their creative and research expertise with the input of the client to develop a campaign t …

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Branding Online that SELLS!

Posted : 31 August 2017

Brand is No.1 I want to start with a bold statement.  The Brand is the single most important element to a business or organisation. If you think about what branding actually is; a position that has been carefully established, and a set of cus …

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Pentingnya Packaging Design

Posted : 28 August 2017

Sebagai seorang pengusaha yang menjual sebuah produk, tentu Anda sudah paham betul manfaat packaging produk,bukan? Pengemasan adalah suatu struktur terkordinir yang diciptakan untuk merencanakan produk supaya siap untuk ditransportasikan, disimp …

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Membangun Brand di Instagram

Posted : 28 August 2017

Beberapa orang menganggap membangun brand di Instagram cukup mudah. Namun sebenarnya tidak semudah itu. Mungkin untuk beberapa brand besar seperti Chanel atau Valentino memang mudah, tetapi tidak untuk brand yang baru …

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The ROI of Hiring a Creative Agency to Build Your Brand Identity

Posted : 16 August 2017

There are agencies that can help brands come up with and run ad campaigns. But not all advertising agencies offer creative services. Media buying agencies make deals to place existing content on TV or online. PR agencies focus on publicity and news c …

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Advertising agency VS Branding Agency

Posted : 08 August 2017

As the consumer landscape changes and consumer habits and the purchase decision making process evolves, it is imperative that brand owners understand where, when and how to spend their valuable and increasingly limited resources. Historically adve …

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Logo ≠ Brand

Posted : 07 August 2017

Chances are that as a small business you have spent some time worrying about what those well versed in marketing call “branding”. You have probably paid for a logo or logotype, signs, business cards and the whole works. (If not, get in to …

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Brand is all you’ve got!

Posted : 07 August 2017

You are selling a product that everyone else is selling, at the price where everyone else offers, and communicate like everyone else does. How do you expect to sell? Advertise a lot and expect for the best? Branding will help Stand out from y …

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