Astra Credit Companies (ACC)
As part of Astra Credit Companies corporate goal in 2013, the internal culture of the corporation needed to be communicated throughout ACC's stakeholders and employees. However, the existing campaign offers lack of creativity to entice engagement with the audience.
As a brand consultant Indonesia, the task of komunikasia is to create a communication campaign to be run internally. This campaign need to convey the brand value of ACC or Astra Credit Companies in a friendlier, easy to understand and could related directly to the staff member within corporation especially in Indonesia. So they can improve their cooperation and cohesiveness which are woven from within the company or outside the company.
We created a family of icon that appear simpler and easier to understand in term of the message it carries. The results is more comprehensive understanding on corporate value amongst the staff member. Staff members can establish and build a strong family system so as to improve the performance and satisfactory results.