Based in Jakarta, Bank Ekonomi is a local small bank who was recently taken over by HSBC. As a small boutique bank, Bank Ekonomi has a strong and loyal customers, in corporate and small business sectors. However most of their customers have been using Bank Ekonomi as their secondary Bank for their business transaction. Being a part of HSBC group, Bank Ekonomi is now part of global network with advanced technology and resources.
Komunikasia as a branding consultant Jakarta, help repositioning Bank Ekonomi as local bank with international network and global experience, supported by one of the largest financial institution in the world, HSBC. Whilst maintaining heritage, approachable and strong local network and culture.
Brand guideline that distinctively maintains Bank Ekonomi personality whilst incorporating HSBC visual identity system, ranging from how the brand will appear to public and how packaging design for all its product lines. Integrated communication campaign to increase awareness and promote Bank Ekonomi positioning.