Nirwana Bali is prestigious development by Bakrieland in Tanah Lot Bali. Despite its prestigious address and long commitment from the group, the resort suffered from lack of tourist awareness and recognition. The resort was mainly known for its golf activity and referred as Pan Pacific Hotel. There are little knowledge on the Nirwana Bali Resort itself and therefore the brand suffered from lack of recognition and brand awareness.
Nirwana Bali appointed Komunikasia as the brand consultant in Bali, to reposition its resort as an exclusive and prestigious development in Bali to investors and developers and to attract more tourist and local visitors and to leverage values and brand equities from the services and hotels developed within the Nirwana Bali Resort.
Komunikasia created a series of outdoor design and print advertisements to promote that there are more than just a hotel and golf resort to offer within the Nirwana Resort. There's also numerous interest and publicity enquired by many hotel operator and developer to invest in Nirwana Bali Resort.