Superblock right in the heart of Surabaya City, developed by intiland. Brand Consultancy program undertaken by Komunikasia Cato Brand Partners involved immersion into the existing Praxis Identity that requires new visual language and communication strategy.
Praxis development in Surabaya located within the golden triangle of business centre, developed to respond to the workplace design of the future by creating a new office tower that has abundant open space, communal theatre, natural air flow. Komunikasia Cato Brand Partners, as the brand consultant developed The Brand Idea ‘Connecting Life’ provided the foundation for the development of the communication program.
Clear communication campaign that highlight the future vision of workplace in Surabaya that is friendlier toward its inhabitants and nature.