Giv: Modernizing Personal Care Packaging for Next-Gen Hijab Consumers

Balancing Cultural Relevance with Clean, Contemporary Shelf Aesthetics

We executed a strategic packaging rejuvenation for Giv Hijab body wash, modernizing its retail presence to capture Indonesia's younger, trend-conscious Muslim demographic.

Our team refreshed the label layouts with sleek, contemporary aesthetics, elegant typography, and vibrant, fresh visual accents. By blending modern, youth-focused design codes with the product's core functional benefits, we created a high-recall packaging system that deeply engages next-gen hijab-wearing shoppers while maintaining total brand equity.

• Youth & Modest Appeal: Infusing fresh, elegant design elements that resonate with millennial and Gen-Z hijab consumers.

• Shelf Standout: Upgrading the visual architecture to command immediate consumer attention on competitive retail and supermarket shelves.