Unnu : Scalable Product Packaging and Logotype Design for Industrial Hardware

Transforming Simple Industrial Forms into a Powerful Corporate Identity

Maximizing Packaging Surface Areas for Maximum Retail Visibility

For Unnu, a leading Indonesian importer and distributor of bathroom fittings and plumbing hardware, we developed a minimalist yet highly strategic brand identity. Utilizing a geometric repetition of pipe forms, we constructed a clean, memorable corporate logotype that perfectly mirrors the structural nature of their business.

Because the company manages a vast catalog featuring hundreds of small hardware components, standard labeling wouldn't suffice. We engineered a continuous, repetitive pattern applied across all available packaging surface areas. This smart design framework ensures high product visibility on crowded retail shelves while instantly establishing a bold, unmistakable brand presence across their entire distribution network.

Key Strategic Focus Areas:

• Corporate Logotype Design: Crafting a clean, industry-relevant visual mark inspired by plumbing geometry.

• High-Impact Pattern Systems: Utilizing repetitive graphic packaging to unify hundreds of diverse, small stock-keeping units (SKUs).

• B2B Retail Optimization: Maximizing box and bag surface areas to guarantee strong, immediate shelf recognition for distributors.