Indofood : Modern Snack Packaging Design with Authentic Indonesian Flair

Elevating Local Heritage Through Modern Packaging Systems

Limited-Edition Retail Campaigns for Global Snack Brands

We partnered with Indofood to deliver high-impact snack packaging designs for their market-leading portfolios, blending contemporary retail aesthetics with deep cultural relevance.

For Qtela Krumpe (Krupuk Tempe), we engineered a modern visual system infused with distinct Indonesian flair, successfully positioning a traditional local snack for the mainstream, modern consumer market. Additionally, we developed a striking, limited-edition "Travel Pack" campaign for Lays, creating a highly collectible and shelf-dominant design that drove consumer engagement and boosted impulse-buy velocity across retail channels.

• Cultural Modernization: Blending traditional Indonesian elements with sleek, modern snack aesthetics.

• Campaign-Driven Design: Developing high-recall packaging for limited-edition national product rollouts.