MNC world MNC Park: Designing Immersive Brand Identities for World-Class Entertainment Destinations
Launching Indonesia’s First Modern IP-Driven Theme Park Network
Translating Broadcast Media Intellectual Property into Physical Retail Environments
We engineered the comprehensive brand architecture, corporate identity, and visual identity system for MNC World, a premier holding company managing world-class destination park attractions. Alongside the master brand, we designed the foundational brand identity for its flagship destination, MNC Park—marking a historic milestone as Indonesia’s very first modern, international-standard attraction park.
Specifically engineered to capture the hearts of young families, the destination leverages a powerful competitive advantage: exclusive intellectual property (IP) from the MNC Group’s massive television and media ecosystem. Our strategic design task was to translate these beloved on-screen animated characters and media properties into a vibrant, cohesive, and highly immersive physical brand identity. The resulting system builds deep emotional engagement, simplifies navigation, and establishes a world-class entertainment presence.
Key Strategic Focus Areas:
Holding Company Brand Architecture: Structuring a flexible visual relationship between the corporate entity (MNC World) and its individual theme park destinations.
IP Integration & Character Systems: Creating a unified graphic design framework that naturally adapts popular television cartoon characters into theme park assets, signage, and merchandise.
Location-Based Entertainment Branding: Developing a high-impact, magical visual language tailored specifically to appeal to modern young parents and children.
