Matahari Sakti : Unifying Multi-Brand Portfolios for Global Feed Manufacturers
Connecting Well-Accepted Product Brands to Drive Parent Company Equity
Packaging Rejuvenation and Brand Integration for Aquafeed and Pet Food Lines
We led the strategic corporate identity development and packaging rejuvenation for Matahari Sakti (MS), a premier manufacturer of high-quality aquafeed and pet food. The primary objective was to position the MS master brand as a powerful, trusted authority across both Indonesian and competitive international agricultural markets.
To achieve this, we addressed an expansive multi-brand ecosystem. Matahari Sakti possessed numerous highly successful product lines that were widely accepted in the market, but lacked a clear visual connection to the corporate entity. We designed a cohesive brand architecture that establishes strong parent brand ownership across all lines. By integrating these successful products under a unified corporate framework, the existing market trust from the product lines directly funnels value, prestige, and commercial equity back into the Matahari Sakti holding brand.
Key Strategic Focus Areas:
Holding Brand Integration: Creating a strong visual hierarchy that links diverse product lines back to the parent company.
Packaging Family Rejuvenation: Modernizing bags and sacks for aquafeed and pet food to ensure strong, clean retail presence globally.
Asset Equity Extraction: Leveraging the market success of individual sub-brands to maximize the global value of the overarching corporate brand.
