Protecting Brand Equity Through Pharmaceutical Packaging Evolution

Infusing Core Mother-Brand DNA into Line Extensions and Rejuvenations

Balancing Heritage Identity with Natural Product Positioning

We partnered with Tempo Scan to deliver highly strategic pharmaceutical packaging updates for two of Indonesia's most trusted household names, balancing historic brand equity with modern market demands.

For Hemaviton C1000, we executed a packaging rejuvenation engineered to modernize the product's shelf presence. The core challenge was ensuring the design remained deeply anchored to the unmistakable Hemaviton mother-brand DNA, preventing it from looking like a detached competitor. For Bodrex Herbal, we developed a packaging system that translates the powerful, trusted authority of the original Bodrex into a natural product category. The design masterfully injects clean, organic visual cues while maintaining the high-recall corporate brand assets that consumers rely on for quick relief.

• DNA Preservation: Rejuvenating packaging without alienating loyal customer bases.

• Line Extension Strategy: Merging traditional pharmaceutical trust with modern natural ingredient aesthetics.