Danone Nutricia: Scalable Packaging Implementation for Global Consumer Health Brand

Managing Complex SKU Rollouts for High-Regulated Infant Nutrition Markets

Translating Global Brand Guidelines into Localized Retail Realities

We collaborated with Danone to execute the strategic packaging implementation and market rollout for two of their leading infant nutrition brands, Nutricia and Bebelove, specifically optimized for the local Indonesian market.

When launching highly sensitive consumer products, operational precision is everything. Our role focused on bridging the gap between high-level global brand guidelines and local manufacturing, commercial, and regulatory requirements. We meticulously adapted the graphic layouts across an expansive matrix of stock-keeping units (SKUs), ensuring absolute visual consistency, precise typographic hierarchy for nutritional data, and flawless print production quality across all packaging formats.

• Localized Adaptation: Tailoring global packaging assets to comply with strict local food and safety regulations without diluting parent brand equity.

• SKU Systemization: Managing complex rollout pipelines across multiple product weights, stages, and packaging structures.

• Print and Production Oversight: Maintaining color accuracy and structural consistency across massive production runs for nationwide distribution