A joint venture between PP Property and Sentul Property.
PP Property, A government owned holding has more than 60 year history as a developer of residential homes in Indonesia. In 2016 it made the decision to establish a joint venture company with Sentul Property, to respond to the demand for its mid-sized high-rise development capabilities.
The company needed property branding and marketing strategy, advice, collateral and online presence.
We responded with a branding, marketing strategy and a new identity that resonates with its key target audience groups: property developers; apartment purchasers in the 30+ demographic; and investors.