Beyond Trademark!
Posted : 09 March 2022‘You may know me... But you have no idea who I am...’ By Kenneth Cato Continuously expanding and competitive marketplaces littered with look-alike services and products that have similar if not identical features, benefits …
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No one read your PACKAGING!
Posted : 09 March 2022The brand is to be recognised not just read. by Kenneth Cato The key elements that define almost all great brand identity programmes are born within and from the beliefs of the corporation they represent. Analysis, observation and und …
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THE PROCESS OF BRAND BUILDING
Posted : 09 March 2022It's Not That Easy And That Fast Written by our chairman Kenneth Cato 1. Assess - The current lay of the land - Marketspace analysis - The business opportunities Processes and tools in this stage may include: - Brand audit - Bra …
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What is brand
Posted : 09 March 2022Written by our chairman Kenneth Cato A brand is the promise and delivery of the experience you get from a company, organisation, event, destination, product or service. It’s about the emotional and rational connection that audiences and stak …
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WHAT & WHY to brand?
Posted : 09 March 2022Written by our chairman, Kenneth Cato For the past 50 years, the purpose of building brands hasn’t really changed much, but the processes to maximise their usage have evolved significantly. There is now a broader selection of tools with whic …
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Great Packaging Design = Great Advertisement
Posted : 10 December 2020In the culinary world, there’s a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume food but also to believe that food actually tastes better. In branding & marketing, this shows that produc …
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Open for Intership!
Posted : 06 September 2015We are Looking Out for an Interns It's this time of the year again folks! Currently, we open the slot for creative and energetic spirits to be one of Komunikasia's interns. The intern position includes the graphic designer, telema …
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First Green Commercial Development In Eastern Indonesia
Posted : 25 April 2022Our First Commercial Development Project in Eastern Indonesia with NIPAH Komunikasia as a branding consultant Jakarta was appointed to manage NIPAH in Makassar, the first commercial complex from Kalla Inti Karsa. We develop a comprehensi …
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Expanding Business Opportunities Through Database Generation
Posted : 24 March 2015Komunikasia as a branding agency Jakarta was appointed as a branding consultant for WOM Finance to manage a new project whose main objective is to expand new business opportunities for WOM by building a solid and vast network of databases. Of course, …
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PROPAN Rebrand : Acknowledging Heritage, Embracing Future
Posted : 16 February 2015Acknowledging Heritage, Embracing the Future with PROPAN As a branding agency and packaging design Jakarta, Cato Brand Partners has been appointed to review Propan Brand. It is understood that PROPAN is seeking to strategically review it …
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