Beyond Trademark!

Posted : 09 March 2022

‘You may know me... But you have no idea who I am...’ By Kenneth Cato Continuously expanding and competitive marketplaces littered with look-alike services and products that have similar if not the identical features, benefits and s …

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No one read your PACKAGING!

Posted : 09 March 2022

by Kenneth Cato The key elements that define almost all great brand identity programmes are born within and from the beliefs of the corporation they represent. Analysis, observation and understanding will more often than not provide the pivotal th …

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THE PROCESS OF BRAND BUILDING

Posted : 09 March 2022

Written by our chairman Kenneth Cato 1. Assess - The current lay of the land - Marketspace analysis - The business opportunities Processes and tools in this stage may include: - Brand audit - Brand assets analysis - Audience segmentat …

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What is brand

Posted : 09 March 2022

Written by our chairman Kenneth Cato A brand is the promise and delivery of the experience you get from a company, organisation, event, destination, product or service. It’s about the emotional and rational connection that audiences and stak …

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WHAT & WHY to brand?

Posted : 09 March 2022

Written by our chairman, Kenneth Cato For the past 50 years, the purpose of building brands hasn’t really changed much, but the processes to maximise their usage have evolved significantly. There is now a broader selection of tools with whic …

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Great Packaging Design = Great Advertisement

Posted : 10 December 2020

In the culinary world, there’s a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume food but also to believe that food actually tastes better. In branding & marketing, this shows that produc …

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Open for Intership!

Posted : 06 September 2015

We are Looking Out for an Interns It's this time of the year again folks! Currently, we open the slot for creative and energetic spirits to be one of Komunikasia's interns.  The intern position includes the graphic designer, telema …

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First green commercial development in eastern indonesia

Posted : 25 April 2022

Our First Commercial Development Project in Eastern Indonesia with NIPAH Komunikasia was appointed as branding consultant jakarta  to manage NIPAH in Makassar, the first commercial complex from Kalla Inti Karsa. We develop comprehen …

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Expanding business opportunities through database generation

Posted : 24 March 2015

Komunikasia was appointed as branding consultant for WOM Finance to manage a new project that its main objective is to expand new business opportunities for WOM through building a solid and vast network of database. We also appointed to manage brand …

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PROPAN Rebrand : Acknowledging heritage, embracing future

Posted : 16 February 2015

Acknowledging heritage, embracing future with Propan Cato Brand Partners has been appointed to review Propan Brand. It is understood that Propan is seeking to strategically review its brand identity and build strong presence on its product pa …

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