What is brand

Posted : 09 March 20224

Written by our chairman Kenneth Cato

A brand is the promise and delivery of the experience you get from a company, organisation, event, destination, product or service. It’s about the emotional and rational connection that audiences and stakeholders feel about what the brand offers, what resonates and what is recognised as being different.

A brand strategy is the ‘big picture’ plans and tactics deployed by an organisation or brand owner to create long-term brand equity, engagement and competitive advantages. It is the starting point for building and managing a brand over time. If you need a brand strategy or reference, you can entrust on Komunikasia, the branding consultant jakarta

Oscar Wilde, Writer


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