KRUMPE Campaign Modern Traditional Indonesian Snacks
Client
Indofood
Background
Qtela, is modern Indonesian Snacks from Indofood. Where it appears modern it needs to strengthening its position as genuine traditional Indonesian Snacks
Challenge
To strengthening position as Modern traditional Indonesian Snacks.
Result
Strong and memorable name, Krumpe, which stands for Krupuk Tempe, Whilst having distinct look as traditional Indonesian Snack, whilst maintain its modern appearance and inline with the overall theme in within Qtela Variants.
As an experienced advertising agency Jakarta, of course, this is one of our expertise in conceptualizing an advertisement with the aim that brands can position their products. But still, this is not an easy job, considering the many competitors in this market. However, with one of our expertise as a design agency Jakarta, we can better conceptualize designs that suit the advertising campaigns that will be carried out later.