Station Rasa released new range of flavoured candy, Minis, to strengthen its product range coverage. After a year, the awareness of Minis remains low despite the endorsement from Station Rasa brand on the packaging product.
Objective
To increase brand awareness of Minis and to create engagement with its target market.
Result
Komunikasia Cato Brand Partners strategy is to create a concept where it can accomodate multiple objectives: product sampling, customer engagement and 'give-away' promotion. The solution is to design a packaging which can carries stories about the brand, create engagement with target market (Game) as well as carries a 'give-way' product promotion that is embedded as the solution of the game.
The result is more than just a packaging design but also communicate new product flavour and customer engagement.
