Aplus Southeast Asia's largest producer of high-quality building materials for the construction of both residential and commercial products.'
Reinforcing the notion that they could be a one-stop shop for the trade as well as for the home handyman prompted the thought that by symbolising the products and proudly displaying them en masse would demonstrate choice, but the brand would also have a distinctive and recognisable visual presence.
For some time, we have held a belief that brands are recognisable, not read. At product level, the icons and colour coding made identification of goods faster and easier, particularly for the do-it yourself handyman.
