Product Design of Garuda was conducted by Komunikasia's design team.

Item: Komunikasia
Author: Komunikasia

Background

GarudaFood is a food and beverage company subordinated to Tudung Group. In addition to GarudaFood, Tudung Group also subordinates agribusiness companies operating in Crude Palm Oil field and peanuts. GarudaFood Group had originated from PT Tudung, it was established in Pati, Central Java.

GarudaFood is also positively perceived as one of the Indonesia most admired food and beverage companies. To accelerate the achievement of its vision, in 2011 GarudaFood Group with non-alcohol division of Suntory Beverage & Food, a company from Japan established a subsidiary PT Garuda Suntory Beverage, focused on the development of the beverage.

Challenge

Today, the Food and Beverage market is becoming more and more saturated with many new competitors, who all share relatively similary products and business approaches, Garuda food seeks to distinguished itself by rejuvenating its brand identity and strengthening its positions as Respected Indonesian food and beverage manufacturer.

Cato Brand Partners as a brand and professional design agency in Jakarta help them to create a brand that can easily distinguished by people.

Garuda Food also seeks to leverage the brand equity owned by Garuda Food, and to transfer that to all of the product and services it offers and vice versa and at the same time Garuda Food also seek to streamline its product brand and category to have consistent branding and greater brand visibility in the market. Aside from Garuda, we also designed for several companies such as Canggu Club Bali, Indosat, and Avian Brands