Propan has chosen Komunikasia Cato Brand Partners to invent the better branding improvements

Item: Komunikasia
Author: Komunikasia

Cato Brand Partners believe that Propan could reinvigorate its branding proposition and improve Propan’s logo type by creating a branding approach like:

1. is clearly defined, defensible and compelling

2. resonates with target audiences and stakeholders

3. is differentiated in the marketplace, and

4. can be clearly articulated across a range of brand touchpoints.

The requirements include:

1. assessment and analysis of the market space to identify opportunities for creating a unique and compelling positioning.

2. assessment and analysis of Propan's existing approaches to identify areas for improved consistency, flexibility, adaptability, opportunities and challenges.

3. development of a brand architecture approach across sub-brands, product brands and distinct target audiences.

4. creation of a visual brand identity system that is resonant, recognisable, memorable and addresses the needs of all areas of the business.

5. application of the brand elements across Propan logotype, sub-brands, product brands, and touchpoints to demonstrate how it works in various circumstances. The result is a graphic design that people easy to recognize and also colorful. We did also reinvirogate other corporate clients such as Awana Premium, BRI, and Indosat company. In case you are interested in developing your branding, don't hesitate to contact us.