MNC World & MNC Park Comprehensive Branding Strategy

Item: Komunikasia
Author: Komunikasia

The group behind Southeast Asia’s largest media network is gearing up to bring you MNC World™ Lido, an exciting new integrated resort where The Entertainment Never Stops™. Envisioned as Indonesia’s best entertainment destination, MNC World Lido fuses all the glamour, glitz and action of the media world with contemporary resort luxury for an unforgettable and fun-filled getaway.

They asked Cato Brand Partners & Komunikasia to develop a comprehensive branding strategy for both holding company for the park, MNC World as well as for their latest venture to what will become the largest world class theme park in South East Asia, MNC Park.

At the heart of the resort lies MNC Park™, a world-class theme park that combines cutting-edge technology with the best in storytelling to take you on a magical journey through a series of fantastically themed lands. Discover the exhilaration of flight, the adventure of the mountains, the wonders of an enchanted forest, and much more. Featuring an array of awe-inspiring rides, shows and attractions, the park promises endless fun for the young and young-at-heart, from edge-of-your-seat thrills on a high-speed rollercoaster that races through the sky to a captivating cirque show for the entire family, as well as the chance to meet beloved characters from MNC’s hit animated movies and TV programs like Kiko™.